What Is #BrandEquity? And Why Does It Matter More Than You Think? Brand equity is basically how consumers identify a company, product or service. Your brand\'s online presence, particularly your #SocialPresence, can be an asset that builds brand equity, adding value to the consumer and the brand. What... https://marquimanagement.com/info/michelethompson/news/business/marketing/measuring-brand-equity-through-social-media-marketing/
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