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Showing posts with the label Facebook Marketing

Social Media Marketing: Business Use of Social Media

Why Businesses Need Social Media Marketing This video clip from James Malinchak’s Speaker Bootcamp seminar on Internet marketing features the prominent online business guru, Joel Comm, gives his take on the importance of social media in online business . The first thing Joel says is that you want to become a “master” of social media. Joel stresses that Facebook , Linked-in, YouTube, and Twitter are the key sites that you should focus on. All the rest are not very significant. With Facebook marketing , you can directly message “Fans” to their inboxes, which is crucial for advertising. There are five hundred million people on Facebook, so having a fan page on the site is essential for reaching out. Linked-in is purely for connections. Joel stresses that you want to be connected with as many people as possible, which makes it easier to connect with specific people you want to meet later on. You can eventually meet very prominent people by using even the most distant connections. Joel ...

Social Media

Leveraging Social Media Marketing and Technology This video clip features an interview with internet marketing master, Joel Comm, during a Social Media gathering in Colorado. Joel mainly touches on social media and technology in this clip. He explains that when people take social media out of the social realm and try to make it exclusively about business, they make the massive mistake of taking out an essential component of human interaction. Connecting with others leads to deepening relationships, and social media gets back to the basics of what makes this work. Joel says that he is not a fan of automated software because it removes the human touch that is essential to marketing. He identifies the core of social networking as being authentic . Joel thinks the iPad is priced too high and can use some new features to make it more mainstream. He explains that novelty apps are where the real money can be built off of the iPad’s technology. It also makes a great e-reader. Watch this ...