Twitter Power: Establishing A Twitter Marketing Strategy
In this video clip, the famous web marketing expert and author, Joel Comm, delves into some valuable details about social networking and the wonders it can do for online sales. Joel explains that Twitter is the “water cooler of our time,” meaning that it is a place where millions of people can interact.There is a lot you can say in 140 characters, and it is also clear and direct. Joel explains that since business is all about relationships that you build, Twitter makes it so that it is much easier to build those crucial relationships. It makes it simple and affordable to reach out to customers both near and far.
Tweets can range from small details to breaking news that affects many people. Joel says that people want to establish commonality in a relationship, so Twitter posts should reach out to lots of people’s interests. You must go through the phases of Twitter marketing in order to build a relationship, so Joel stresses that you must first create a strong base of friendliness and trust.
Watch this clip to learn about the wonders that Twitter can do for Internet selling!
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