Twitter Marketing Explained for Newcomers to the Site The noted expert on web marketing, Joel Comm, gives an excellent presentation at the World’s Greatest Marketing Seminar in Los Angeles, California in this video clip. Joel is a leading authority on social media and its emerging use in online marketing . He draws a parallel between the micro-blogging website, Twitter , and the typical water cooler found in an office. Joel calls Twitter the “water cooler of the twenty-first century.” He explains that when people in an office go to a water cooler for a quick break from work, they congregate around it and talk about just about anything and everything. Twitter is the water cooler of the present day, but “on steroids,” as Joel puts it. Instead of a few people in one office gathered around, Twitter attracts millions of people from around the world to talk about many different topics, and businesses can benefit from such exposure . You’ll love Joel’s brilliant insight into social networki...
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