Why Businesses Need Social Media Marketing This video clip from James Malinchak’s Speaker Bootcamp seminar on Internet marketing features the prominent online business guru, Joel Comm, gives his take on the importance of social media in online business . The first thing Joel says is that you want to become a “master” of social media. Joel stresses that Facebook , Linked-in, YouTube, and Twitter are the key sites that you should focus on. All the rest are not very significant. With Facebook marketing , you can directly message “Fans” to their inboxes, which is crucial for advertising. There are five hundred million people on Facebook, so having a fan page on the site is essential for reaching out. Linked-in is purely for connections. Joel stresses that you want to be connected with as many people as possible, which makes it easier to connect with specific people you want to meet later on. You can eventually meet very prominent people by using even the most distant connections. Joel ...
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